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The history for the LEGO organization begins in 1932 when ever Ole Kirk Christiansen, a Danish father, decided to take up a business merchandising his timber toys door to door in his town of Billund, Denmark. He known as his new company “Lego” — a combination of two Danish terms, “leg godt, ” which meant “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, copyrighted a system just for coupling the plastic stones that would later on become often known as LEGO “Automatic Products Bricks. inch The invention allowed LEGO to create more diverse and sophisticated toys.

Following that, LEGO extended their offerings and began to serve both girls and boys. It unveiled a line of “Minifigures” in the mid-1970s that contained human shapes with posable arms, and also marketed rings sets pertaining to young girls.

An additional expansion in 1979 saw the development of LEGO Space sets, adding astronaut minifigures, rockets and spaceships, between other well-known themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching value packs featuring the X-wing fighter and TIE Fighter.

While the company grew, it needs to increase the ability to add new products quickly and proficiently. To this end, it employed management agent Jorgen Vig Knudstorp.

This individual helped the company cut down on inventory and reduce creation time. He encouraged this company to build relationships with main toy corporations, including Focus on, Wal-Mart and Toys ‘R’ Us.

He also created LEGO Ideas, an online community where lovers could post proposals for new Lego sets that they wanted to find produced. This kind of allowed LEGO to test the benefit of new concepts and gain feedback just before committing to all of them.

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